Unbiased Reviews Online

Unbiased reviews must be truly unbiased to be useful to the consumer. This is true for many reasons, but there are three main reasons. Let's start with the most obvious and work our way to least obvious.

1. Biased reviews are, well, biased! These types of reviews are not designed to expose true positives and negatives. They are instead designed to guide the consumer in a wanted direction. For example, if one needs to write a "positive review," then the negatives are going to be minimal to nonexistent. To the uneducated consumer, the words are automatically assumed to be true, and this leads to choices less beneficial to the consumer.

2. Many reviews are based purely upon money. In all markets, companies can easily fool the consumer into purchasing a low quality, ineffective product. This is easily done by tricky marketing. Being that money is the primary concern, quality is drastically sacrificed, and often times the product is completely useless.

3. Lastly, there are countless products that can easily misguide the consumer. Some products are untested, unproven, and unknown; the true worth is found only in the marketing. The products may not be designed to work and even the reviews are made by marketers, leading almost any individual in the direction they please.

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